Mumbai : Global Advertisers, the leading agency in OOH innovation, reiterated its keen focus on social communication by extending its support to the NGO Ogaan Cancer Foundation, which works to spread awareness and raise funds for helping patients with breast cancer.
Breast cancer is now the most common cancer in most cities in India, and 2nd most common in the rural areas. But still, breast cancer is a non-existent entity for a majority of population till a near and dear one suffers from it. Social communication is a key dimension of OOH, and so, Global has offered its prime hoardings for this social cause to ensure the massage reaches the masses. Global has also expressed its desire to assist Ogaan in similar initiatives in the future.
Archana Pillai, director, Ogaan Cancer Foundation, expressed her deep appreciation of the support extended by Global Advertisers. According to her, “The underlying concept behind the program was to convince enough people to take one small step for awareness building since early detection is the best prevention possible. With the help of Global Advertisers we were able to send this message out to a larger audience.
Chairman and MD of Global Advertisers, Sanjeev Gupta said, “Breast cancer claims one life every 10 minutes. According to Ushalakshmi Breast Cancer Foundation in India, close to 1 lakh women are affected by breast cancer ever year and more than 50 per cent of breast cancers are detected at an advanced stage. We all should join hands in this initiative. I heartily appreciate Ogaan Cancer Foundation noble initiative to make people more aware of this condition.”