Global ONN the mark
Leading OOH agency promotes ONN, the new premium inners brand from Lux Hosiery
Outdoor Campaign – ONN (SRK _ Lux Innerwear)
While the ONN TVC, has already hit the market and created buzz with the concept ‘What you wear is actually who you are’, powered by Global Advertisers, the outdoor campaign to promote ONN kicked off on May 1.
Lux Hosiery, the well-known hosiery brand, which owns ONN, roped in The King of Bollywood Shahrukh Khan in an all-new look as its brand ambassador. As the product mainly targets youth, Global has used strategically relevant hoardings across Mumbai to drive the brand message home.
Commenting on the Campaign, Sanjeev Gupta, Chairman and MD of Global Advertisers said, “It is a matter of pride for us to be associated with a well-known brand like ONN. We were clear that we wanted to do our bit to make ONN the top most choice for youth in India. It helps that the hoardings are at strategic locations and the creative is so stunningly original. We have executed the campaign seamlessly and are confident that it will create the desired impact for ONN.”