Global Advertisers, India’s leading outdoor agency in its class, has been roped in to create outdoor buzz for the soon-to-be-released comedy movie Mere Dost Picture Abhi Baki Hai, starring Sunil Shetty, Rajpal Yadav and Udita Goswami.
As part of the mandate, Global Advertisers is conducting a promotional campaign for the film through its premium hoardings across Mumbai.
Sanjeev Gupta, managing director, Global Advertisers, said, “We have engaged best of our hoardings to promote this movie across Mumbai. The campaign has been tailored to tap audiences of all age groups. In our endevour to promote Bollywood, Global has introduced various attractive offers for the film industry for this monsoon season that have benefited several clients. We are glad to add Mere Dost Picture Abhi Baki Hai to our achievements.”
The agency had previously carried out OOH campaigns for Bollywood blockbusters such as ‘Shanghai’, Tere Naal Love Ho gaya’, ‘and ‘Dirty Pictures’ in 2011.
‘Mere Dost Picture Abhi Baki Hai’ will release on July 20, 2012. The movie is being promoted by Filmy Box Movies