Despite the strong rumors of world coming to an end on 21 December, 2012, event organizers did not stop planning New Year party, pan India.Well nothing has happened. Therefore, to create buzz in the town for New Year party, event companies deployed large size hoardings across Mumbai. Bright creatives, bollywood stars, DJ music all relevant information have been put up on displays to increase the sale of passes.
Sanjeev Gupta, Managing Director, Global Advertisers says “We have been approached by several event companies for the promotion of their new year party. We have executed an extensive OOH campaign for Essel world which has effectively increased their sales. Besides this, we have also received bookings from hotels, resorts, theme parks and lounges for their new year party celebration.”
The campaign for the New Year party has been largely executed on hoardings and bus media. The media plan provided by the team of Global.
Advertisers includes college areas, sites near shopping malls and popular traffic junctions.