In a bid to expand its footprints across India, Global Advertisers, the Mumbai-based out-of-home advertising company, has launched four new divisions of sales department based on four regions: North, South, East and West.
Each division will have dedicated team assigned to provide best deals to their clients. The initiative will also help existing clients of Global Advertisers in reaching new customers for their brands, the company said.
Sanjeev Gupta, MD, Global Advertisers said, “The current economic scenario suggests that brands will further cut down their marketing budget as they have multiple cost-effective advertising options to reach out to their customers. So, being one of the most cost effective medium, outdoor advertising will always be an important part of the integrated marketing plan.”
“By venturing into new market we expect to see significant change in our clientele,” he added.