Mumbai: 14 Aug, 2013: An inspired author Vibhor Tikiya released his first book “Dada” based on his life changing experiences at India’s prestigious institutes IIM Ahmedabad and IIFs Bangalore. The book DADA is about the rebellious guy (Vibhor Tikiya) who never followed principles and rules in college and suddenly his life changes when he meets his other friends. How Dada became what he is today. The book says there is DADA in each one of us. In a grand ceremony of this book launch, popular bollywood actress Huma Qureshi , advertising guru Prahlad Kakkar and Sanjeev Gupta of India’s premier outdoor agency , Global Advertisers were present to grace the occasion.” I read the first copy of the book and I truly appreciate his style of writing. It’s very engaging and an inspiration for me.” said, Sanjeev Gupta, MD, Global Advertisers.