My day begins with a cup of tea without sugar on my table, interacting with my team and colleagues on daily updates. After a little gossip session, I move to work. Proper execution of campaigns, new pitches, client research and meetings becomes everyday schedule in season time. I am glad to have a mentor like Sanjeev Gupta, Managing Director, Global Advertisers, who has always been supportive in trying out new concepts in the field of outdoor advertising.
I love the negotiation part. However, to convert a deal with good profit margins, one requires spontaneous decision-making ability and confidence in your product. Due to multiple small outdoor agencies, there is no standard price for any outdoor inventory. Thus, it gives an impression of disorganised sector.
Which is that one project you are proud to have associated with?
I have worked on various outdoor campaigns, but the ones which I really liked are Bank of Baroda’s branding initiative that included new logo launch and its first IPO campaign, where we had explored new possibilities of outdoor advertising. Huge display formats, transit media, 3-D cut-outs were for the first time deployed for the brand. Beside these, I have executed Wadhwa Builder’s outdoor campaign for its new projects, where our premium sites located at Bandra, Marine Drive and western suburbs hoardings were extensively used for innovation. India’s prominent outdoor agencies such as Kinectic, Lintas, Posterscope, Madison and Milestone have always showed faith in our potential.
For me, it is Sanjeev Gupta. He has contributed to the growth of OOH industry with ideas, innovation and technology since 1996.
I would like to work with Tata Group and PSUs (SAIL, GAIL, National Insurance, etc.)
I have been in this industry for nine long years. It has taught me many things…
• Never take things for granted
• Always cross check on availability of inventory
• Innovation is the future of OOH
• Know your product and company
• Never commit anything you can’t deliver
I would have been a fashion consultant or designer. I like to live a quality life with high-end brands. However, I look at my work quite differently; if I am enjoying my work, I will succeed in life and no challenge will be impossible to overcome. Hence, I am in the right profession.
Probably, in the same company, handling bigger accounts and responsibility.