Global Advertisers shares its outdoor experience with The Financial Express

Brands are putting their best foot forward this festive season despite the prevailing gloom about the economy.

Global Advertisers shares its outdoor experience with The Financial Express

Sanjeev Gupta, managing director of Global Advertisers, says that brands have started to recognize the potential of outdoor advertising in reaching out to their customers.
They have hiked their festival outdoor budget by 15-20% in comparison to that of 2012.
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