Mumbai: 5 November, 2013: India’s premier outdoor agency Global Advertisers engages premium hoardings for electronic giant Whirlpool this Diwali. The campaign has been designed to boost the sale of electronic products of Whirlpool at pan India level. The team of Global Advertisers promoted the campaign in Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh including the tier-2, tier-3 cities of these states. As per the brief given to Global, the campaign enjoyed publicity given by outdoor advertising.
Sanjeev Gupta, MD, Global Advertisers said “For this campaign, we have selected outdoor inventories based on the location, visibility and reach. Being the festive season, our aim is to grab the attention of potential buyers an in-turn increase the sale for our client. Our tailor made strategies for electronic industry has created buzz for Whirlpool by deploying large size hoardings for a month in various cities.”
For Diwali, Whirlpool is offering discount on every purchase for the customers.