17 years ago in Mumbai, Global Advertisers began outdoor publicity, i,e, billboards business. Managing director Sanjeev Gupta had not imagined that his company will reach at this level in few years. The company has billboards at almost every location in Mumbai.
Sanjeev Gupta, MD , Global Advertisers
It includes 500 of their own and 200 rented. Hoarding charges begin from Rs 22000 and some hoardings command lakhs of Rupees. In the 17 years, building, entertainment, telecom, banking and others have used Global’s hoardings.
The USP of the company is its Media, Management and Research teams, which work out optimum packages for the clients. Clients appreciate their services. The company also manages hoardings for its clients nationwide.
In addition, the company manages Bus, Railway and airport publicity.Global has executed outdoor campaign with multiple inventories and innovation for various films such as (Hindi) Ghanchakkar, Lootera, Yeh Jawani Hai Deewani, Go Goa Gone, Shortcut Romeo, Dirty Picture, Yamla Pagla Deewana 2, Zindagi 50-50, Bhadaas, BA Pass, (Marathi) Chabbu Palali Sasrala, Anumati, Khokho, (Bhojpuri) Jal Sadhar ki Devi etc.. Furthermore, corporate brands like Charagh Din, Essel World, Gaja Jwellers, Hiranandani Builders, Land Rover, Lux Cozi, Bank of Baroda, Sheth Developers, Rustomjee, Vodafone, Sony have also launched their outdoor campaign to reach out to their end consumer.
Global Advertising’s Sanjeev Gupta says “ Radhe Guru’s grace upon us and this is why we were so successful. We want our clients to get the best locations which give good mileage at good budgets. If we work for optimisation of client budget and give them maximum reach then client will come back to us. We have billboards in all the prime locations in Mumbai.”