Mumbai: 24 December, 2013:
India’s most renowned mythological drama film ‘Mahabharat’ has been animated and ready to be released in 3D on 27th December across Mumbai. The film is directed by Amaan Khan, produced by Kushal Kantilal Gada and Dhaval Jayantilal Gada. Global has structured the campaign of Mahabharta on following projections: Leverage the Christmas fever, engage with families & youngsters and create buzz for never seen before animation. Commenting of this, Sanjeev Gupta, MD, Global Advertisers said “Marketing of movies in India has completely changed, it has become more innovative, unique in approach to tap new markets, explore new outdoor formats to create lasting impact on viewers. This year, we have done promotion of several animation movies such as….The biggest challenge of promoting these movies is to create value for money proposition for movie buffs.”
In this movie, several actors like Amitabh Bachchan, Madhuri Dixit, Ajay Devgn, Vidya Balan, Sunny Deol, Anil Kapoor, Jackie Shroff, Manoj Bajpayee, Deepti Naval have been signed up for the characters in the film. Mahabharat is peddled as most expensive animated film in Bollywood.