Prospects for out of home as communication segment has brightened as brands go on marketing overdrive. However, spends were not as high as in the previous years. We at Global Advertisers believe that there are good avenues to explore in outdoors when the sentiments of the market are looming.There are few reasons why brands included outdoor advertising in their media plans in 2013:
More buyers on the road…
Outdoor campaign appeal directly to the consumers: this medium connects with the end consumer and establishes a personal connection to leave a lasting impact on them. During the season time, out of home advertising increases effectiveness, creates greater impact and generates higher engagement with audiences. With the general tendency amongst consumers to save money while shopping, these outdoor campaigns influence the buying decision of customers mostly. Thus, brands are on the lookout for multiple avenues to attract consumers – be on the streets or inside a shop.
Suitable for all budgets
There is a lot of creative freedom in outdoor advertising with the creative, locations, need, size, and for many other specific reasons. OOH media can complement brands’ communication strategy by showcasing innovative and creative outdoor advertising, reaching out to the world on the move. It spreads message to diverse target groups and create an admiration in the minds of the audiences
Taking a brand to customer’s doorstep
Today, localisation of advertising campaigns and promotional activities has become an important factor for brands, the main reason being that it can boost brand awareness and sales. It also deepens the connection due to the fact that people feel the impact more if a message is conveyed to them in a language that they understand the most.
The stronger the understanding, the stronger would be the urge to buy a product.
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