Mumbai: 22 April, 2014: Being an aggressive outdoor advertiser, EsselWorld takes big hoardings to launch their new adventure property ‘Shot n Drop’. Adding zing to this ride in summer season, India’s premier outdoor agency-Global Advertisers designed the OOH promotional plan in Mumbai to fetch new customers and localities. “We have been associated with EsselWorld from last many years now, we understand their need and target group. Our approach has always been unique for them while promoting their festive offers, new ride or events. For this campaign, we have displayed large vertical hoardings with good illumination at prominent areas of Mumbai” says, Sanjeev Gupta, Global Advertisers. Shot n Drop is developed by HUSS Park Attractions, comprising 24-seater thrilling shot and fall movements of the gondola, this ride is an addition to more than 70 plus attractions offered by the park.
The ride is being extensively promoted through an integrated marketing and communication strategy comprising of AD campaigns in print, out of home and radio channels. Interactive events and on ground activations have been initiated to widely promote and engage the consumers. It is further supported by various online campaigns and contest on social media platform and digital marketing.