Celebrities who attended the event include Sangram Singh, Sushmita Sen, Shama Sikander Reyhna Malhotra, Tanuj Virwani, Aditya Seal, VJ Ramona, Amrita Rao, Payal Rohatgi and Tiger Shroff.
The proceeds from the fashion show are to be used to fund initiatives of Smile Foundation, which works for the betterment of the girl child. Smile Foundation is a national level development organisation directly benefiting over 300,000 children and their families every year, through 158 welfare projects on education, healthcare, livelihood and women empowerment, in more than 700 remote villages and slums across 25 states of India.
Radhe Guru Maa is a guru in the Sanatan Hindu tradition who emphasizes on the route of bhakti as explained in the dharma shastras of the Hindu religion. “Guru Maa has been supporting various social upliftment initiatives for the last 17 years and we are happy to be part of Smile Foundations latest event. The health of our society depends on how we treat the girl child. A lot needs to be done. We are happy to do what we can but certainly not satisfied. It is a long way ahead. With Guru Maa’s blessings and guidance we are sure that we can do more,” said Sanjeev Gupta of the Mamtamai Shri Radhe Guru Maa Charitable Trust and MD of Global Advertisers.