Global Advertisers, pioneer in the hoarding business rolled out dynamic outdoor campaign for Adlabs Imagica by engaging large size, panoramic hoardings across Mumbai.
Being launched in the summer holiday season, the ad campaign has promoted the park as the perfect destination for families and youngsters. Keeping its core target audience in mind, Global Advertisers’s team judiciously selected the hoardings in prominent areas such as Bandra, Andheri, Vasai, Dahisar and many more.
Commenting on this, Sanjeev Gupta, MD, Global Advertisers said, “In this scorching heat, most of the Mumbaikar are exploring new ways to beat the heat and enjoy the family holiday season. Our outdoor campaign has certainly generated buzz for the Adlabs Imagica in the city by reaching out to the maximum number of potential visitors. The media planning and sales team have executed the campaign with mix of high impact hoardings which has provided phenomenal coverage to the campaign and successfully generated curiosity and interest amongst consumers.”
Adlabs Imagica aims to make its summer celebration even more special and memorable with 26 themed rides & attractions for the young and the old, including the five new kiddie rides this summer.