India’s premier outdoor agency, Global Advertisers witnesses the grand promotion of IPL 7 on huge outdoor displays in Mumbai. Executed by Storyboard Brandcom, the campaign is built around the tagline, ‘Come on Bulaava Aaya Hai’. With an objective to create visibility and drive viewership for the Indian Premier League, Sony Max and Sony Six have initiated an OOH campaign spread across 97 cities. Playing the role of supportive medium to the entire promotional plan, theses billboards are snazzy and light up at night with bright cut outs of bugles, calling out to passersby to catch the cricket frenzy on Sony Six and Sony Max, along with the match dates and timings.
Being the admirer of innovation and new ideas, Global Advertisers noticed that the campaign features two unique innovations created especially for Mumbai at prominent locations such as Juhu and Mahim Causeway.The Juhu creative features a hoisted collar with the tagline and bugles and the second innovation at Mahim Causeway is a combination of a rotating disc featuring the captains of the eight IPL teams and billboards featuring the tagline and official broadcasters, along with the match dates. The conspicuous 10X24 feet innovation attracts the attention of the target group that drives by.
We at Global Advertisers congratulates team of Storyboard Brandcomm on successfully executing the IPL 7 outdoor campaign.
For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years.
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