Outdoor Industry expert, Sanjeev Gupta, MD-Global Advertisers, believes that a brand advertising on outdoor platform must be clear about the presence of its target consumer at the locations. The location must be such that the consumer has time to connect with the brand, absorb the message and hopefully that generates interest leading to action.
As consumers have tended to spend more and more time out of their homes in urban cities, thanks to the development of malls, multiplexes, and amusement parks and so on, outdoor media options have also evolved tremendously. Outdoor has become an important media option for any brand message. More brands than ever before are using this medium to effectively connect with their target audience at these places.
For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years.
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