MUMBAI: Charagh Din a mega shirt store that today is one of the few established names in the Indian fashion community has launched its outdoor campaign with Global Advertisers. The campaign targets the HNI segment customer with objectives of increasing footfalls and spreading awareness about Charagh Din, across Mumbai. The message is being communicated through Global’s large size hoardings that have been effectively communicating Charagh Din’s unique collection to their consumers 24X7.
Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, ‘The impact of the campaign has matched our expectations. We have executed the Charagh Din’s campaign on premium hoardings.Our research team spent time selecting hoardings that helped Charagh Din generate footfalls at the store. Glamorous creatives on the hoardings further enhanced our reach and engaged target consumers more effectively.”