Breaking the notion of monsoon as a dull season for outdoor advertising, India’s smartest OOH agency-Global Advertisers is on a spree of tapping new accounts. First time advertiser on outdoor advertising medium, Zeel Rain-Wears rolled out its outdoor campaign engaging hoardings, bus media and LED screens. With an objective of creating awareness about the brand, Global carved out mix-media plan to reach out to potential customer in Mumbai and across Maharashtra. The massive billboards read a loud the tagline “Be Monsoon Ready”. Zeel has also signed Bollywood actor Vivek Oberoi as the brand ambassador.
Speaking on this, Sanjeev Gupta, MD, Global Advertisers, said “Monsoon season has brought us many bookings from various segments such as Zeel, Adlabs Imagica, Essel World and many more. Our focus has always been on innovation and bringing in new trends and ideas into the business. Out-of-home industry has tremendous potential, wide range of inventories, unavoidable presence and most importantly it suits to the budget of every client. For Monsoon, we have special packages and value addition services for our clients to ensure 100 percent success.”
Zeel focuses to establish itself as a sought after brand in Rainwear segment for a fast growing brand conscious youth of the country.