Mumbai: 20 August 2014: Mumbhai Connection, the movie has engaged India’s smartest outdoor agency for its promotion in Mumbai. The agency has deployed large hoardings in the suburbs of Mumbai to get the attention of viewers. “We executed the campaign to spread the awareness and interest for the film which is set to release on August 22, 2014.” said Sanjeev Gupta, MD, Global Advertisers.
The movie is the story of an Indian salesman who joins an Atlanta IT company only to learn that it is run by the Mumbai mafia. Revealing the functioning of the powerful and dangerous mafia, it shows how the salesman’s life changes overnight as he finds himself trapped.
Global Advertisers own the most number of premium and big format hoardings in Mumbai, including Asia’s biggest hoarding located off Kala Nagar Junction in Bandra. The company also owns multiple big format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region. Global has executed 1,700 successful campaigns, 1,200 product launches, 350+ in film brandings, and 1,500 event sponsorships under the leadership of Mr Sanjeev Gupta so far.