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Xrbia, the sister firm of Eiffel Developers & Realtors, has roped in Mumbai-based Global Advertisers to work the market with an OOH campaign. The company has realty footprints in Bangalore, Delhi, Pune, Mumbai and Nagpur, over 25 million sq ft of existing development and 119 million sq ft of planned projects across India.
Targeting real estate buyers, the main aim of the campaign was to execute it in such a way that the media led the traffic to the site. The main objective of the campaign was to build awareness and generate sales. This activity was well received by the target audience with Xrbia receiving a number of customer calls. Sources at Xrbia claim that the campaign has resulted in about 1,500 buyer queries a day, through calls and footfalls at sales and site offices.
Commenting on the campaign’s success, Pradeep Iyengar, CMO, Xrbia, says, “We are very happy with the planning, strategy and execution of the campaign. Global deserves high praise for their consummate handling of our campaign.
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