2014: A year of challenges and achievements for OOH

Yearender  comment

The year 2014 has been a challenging one for some sectors of the economy and a time of hope for others with the coming of the new government at the center. Overall, both trade as well as manufacturing have been sluggish. Outdoor like other advertising platforms is a barometer of the health of the economy. OOH grew by a 15 to 20 per cent in the last one year despite increased competition, unenthusiastic buyers and galloping inflation.
In this scenario marked by rising operational costs, stiff competition and high inventories, Global responded by innovating its price, product as well as service offerings. We created Asia’s biggest hoarding in Bandra, threw a rope to cash-strapped real estate firms by offering barter deals and flexible payment options and offered complimentary PR and social media support.
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