Volini, the pain-reliever brand from Ranbaxy, is running an OOH campaign in Mumbai to promote the ‘Mumbai Marathon’ scheduled on the 18th of this month. The idea behind kickstarting the OOH campaign is to gather more and more footfalls for the marathon and eyeballs for the brand.
The brand has put up large-format hoardings with innovative 3D images at various key junctions in Mumbai such as Marine Drive, Sion, Bandra and Peddar Road to reach out to a larger audience. Global Advertisers has executed the campaign. Says Sanjeev Gupta, managing director, Global Advertisers, “The Mumbai Marathon is a prestigious initiative. We are honoured to be part of the efforts by Volini to support and promote the event.” Volini is the recovery partner for the Marathon that is organised by Procam International. The participants here include corporate professionals, senior citizens, youth and other people.
The other partners for the marathon include Standard Chartered, Kingfisher, DHL, Procam International, Indian Navy, AIMS, TCS, Star Sports, Times of India, ASICS, CIGNA TTK, JABONG, SEIKO, TUI, Trident, Radio Mirchi and Asian Heart Institute.
Volini is available in two forms – Gel & Spray. It can be used for joint, back, neck and shoulder pain. It is effective for sprains too. The decade-old Mumbai Marathon is popular with the people of the city. It has also proved to be a good fundraising exercise for several NGOs.