Established in 2008, Reality Redefined was founded with the aim of organising the real-estate industry by using technological solutions. This year the organisation conceptualised ‘The World Brokers Day’ as a tribute to the broker and support to the community that drives real estate. The event included the launch of RSquare, India’s exclusive app for brokers, and Agentsearch.in which is a dedicated agent search portal that is completely free to use.
To popularise the same, Reality Redefined rolled out an outdoor campaign in South Mumbai, suburbs, Thane and Navi Mumbai to spread awareness as well as set the mood for the World Real Estate Broker’s Day. The campaign creatives highlight the app Rsquare and the theme as well as display a message that says ‘time to thank your real estate broker’ with images of a family in some and professionals in others.
“The idea is to reach out to the broker community across Mumbai and surrounding townships and honor the broker’s all-important role in the real estate ecosystem. The idea is to bring together all real estate brokers on one platform so that they can combine their strengths and lend power to retail selling. We studied the market, the brand positioning of the event and the targeted demographic and planned our campaign over several meetings before doing our bit to make it happen,” says Sanjeev Gupta, MD, Global Advertisers.
According to the asset owner, the campaign is attracting wide attention from brokers across Maharashtra. “We should get an even clearer picture in the the next two weeks. The campaign is going all guns. Thanks to the client and our team, the campaign has generated a great response from all quarters,” adds Gupta.