The Global home furnishing major, D’Decor has chosen Global Advertisers to execute its Pan-India outdoor campaign for its blinds vertical with the overall positioning ‘D’Decor- As You Like It’. The tag line highlights D’Decor’s important strength – it offers the widest variety in home furnishings in the world.
The ambitious campaign covers Hyderabad, Kolkata, Pune, Lucknow, Nagpur, Nashik, Kanpur, Jalandhar, Bangalore, Jaipur, and Indore, in addition to Mumbai. With over 20 premium sites in Mumbai that reflect the upmarket positioning of the brand and nearly 50 sites pan-India, the outdoor campaign attempts to leverage important junctions in the targeted cities to heighten awareness for the brand in the targeted demographic.
“Global Advertisers and D’Decor go back a long way. We have crafted strategy, planned media and executed campaigns for D’Decor for a while now. This is an ambitious campaign because it attempts to reach out to a Pan-India demographic through careful selection of sites, outdoor media and display sizes. We are in the middle of the campaign and the buzz is very encouraging. We expect it to be even better in the days ahead,” said Sanjeev Gupta, MD, Global Advertisers.
A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes special mention of Global Advertisers’ billboard site in Bandra.