Mumbai: India’s leading outdoor agency, Global Advertisers displays hoarding for PepsiCo’s newly launched mineral water- 7UP Revive. The agency is confident to tap the interest of target audience with its quality hoardings.
“We have engaged our strategically located hoarding for this campaign. Outdoor advertising is a part of brand’s integrated marketing plan and we are happy to see the effectiveness of outdoor media tools. The biggest advantage of outdoor advertising for such products is that they can be placed just next to you! you can find a hoarding on railway platform, on highways or near your bus stand- their presence is just unavoidable for anyone. And, so they influence the buying decision of potential customers.” Said, Sanjeev Gupta, Managing Director, Global Advertisers.
PepsiCo is one of the largest World’s food and beverages company, they have introduced international brand 7UP Revive in India. It’s an Active Hydration Drink with vitamins and electrolytes to keep the body stay active. With this promotional campaign, the company wants to educate the customers about the need of taking in vitamins and electrolytes along with water to keep the body active.