Mumbai: India’s pioneer outdoor agency, Global Advertisers executes outdoor campaign for Amazon.in across Mumbai. The agency has put up large size billboards for the display of the creative. As per the reports, during the first half of the year 2016, Amazon.in was the largest spender in the OOH medium.
Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, “ Every medium has its own importance in carrying out the message of the brand to potential customers. OOH becomes very important as more and more people are travelling these days on roads, bus, rails, flight etc. So, we at Global Advertisers tap these areas and carve out the best outdoor campaign for clients such as Amazon.in.”
Amazon.in launched with Books and Movies & TV Shows and have expanded its offerings to various consumer products under different categories.