Mumbai: An OOH campaign targets masses to promote project of Bhairaav builders – the Signature via large-size hoardings of Global Advertisers. Bhairaav Group is engaged in the business activity of Construction and Development of Residential, Commercial and Redevelopment projects in Mumbai & Navi Mumbai. With a motive to promote its flagship residential project to the masses, the brand, in association with Global Advertisers rolled out an extensive OOH campaign in Mumbai. To capture the attention of every potential buyer, the agency has deployed large-size premium hoardings across the city.
In addition the campaign has been highlighted with attractive pricing, showcasing layout on the hoardings. This is the main selling point of the brand to target the masses through OOH medium which is successfully incorporated in the creative.
While commenting on the impact created by the campaign, Sanjeev Gupta, MD, Global Advertisers, said, “We are very happy to have partnered with Bhairaav builders for their project- Signature. Our media properties are successfully reaching out to the target audience of our clients and thus defines us as the No.1 brand in the outdoor advertising Industry.”