Mumbai: Global Advertisers, an out-of-home ad agency, has bagged the mandate to promote and create awareness campaign for Baba Ramdev’s FMCG brand- Patanjali.
Commenting on the association, Sanjeev Gupta, MD, Global Advertisers said, “It feels good to be associated with the Indian yoga guru – BabaRamdev. Since the campaign is targeted at the mass, we are promoting the brand-Patanjali at specific locations across small and large markets in Mumbai. We have deployed big format hoardings located at eastern and western region which attracts thousands of people every day for the campaign.”
Patanjali Ayurved Limited is an Indian FMCG company. Located in the industrial area of Haridwar, the company manufactures mineral and herbal products. Patanjali is the fastest growing fast-moving consumer company in India. It is valued at 13,000 crore (US$1.9 billion) and some predict revenues of ₹5,000 crore (US$740 million) for the fiscal 2015–16.