Mumbai: Widespread hoardings across Mumbai are announcing the launch of “The E Hotel”, a new launch from the Eskay property in Mumbai. The mandate for the outdoor campaign has been given to India’s premiere out-of-home agency, Global Advertisers.
The E Hotel is a one of a kind luxurious escape nestled in one of the few green coves within the concrete jungle of Mumbai. The hotel is a sprawling 7 storied building with simplistic aesthetics adorned by Buddhist chants and symbolisms of the journey of the Buddha. To communicate the same, the agency is using strategic locations and multi-sized billboards to create an integrated mix for the outdoor campaign.
Sanjeev Gupta, Managing Director, Global Advertisers said, “Our intent is to reach out to the target audience of our client in Mumbai. Our teams have designed this campaign with great insights to deliver the best results in the most cost effective way. We have executed the campaign on large hoardings in Mumbai.”