Mumbai: The content has become the first element to ensure success in the television industry today. Therefore to get highest TRPs, depends upon how well you have packaged your content. Once the show is ready, it needs to be promoted well in the market therefore all advertising mediums are deployed to attract the audience. And, to achieve the same, Life Ok has engaged huge numbers of hoardings across Mumbai. Executed by Global Advertisers, the show which is set to premier on the 20th of June on Life Ok did a OOH campaign all around Mumbai, to garner maximum audience visibility.
The show ‘Baazigar’ revolves around the rich, powerful and dynamic business man, who falls for a simpleton, it arrives with a new concept to break away monotony of current shows.
“We have executed outdoor campaigns for Life Ok in the past and really like the kind of shows they are making. We truly appreciate their marketing strategy of their shows. Indian television industry is constantly growing and presenting the fusion of content for our varied audience. It’s been a great experience while working for Life Ok. We are sure many people will stick to the new show and the channel will get good TRPs. We wish entire team of Baazigar all the best,” said Sanjeev Gupta , MD, Global Advertisers.