Mumbai: HDFC Mutual Funds has created quite a storm of late with outdoor campaigns in the city to promote its Systematic Investment Plans (SIP). India’s smartest outdoor agency Global Advertisers has been assigned to execute HDFC Mutual Funds’s schemes on large hoardings across Mumbai.
Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, “Now more and more people are spending time outside of their home to earn their livelihood.And for that travelling has increased in manifolds, it is important for a brand to be visible at places frequented by this audience. Today’s working population travel extensively and hence strong presence in a city like Mumbai has become a necessary.”
Through this campaign, HDFC Mutual Funds aims to bring people closer to its flagship investment plan through SIP.