Mumbai: India’s premium chocolate brand launched an outdoor campaign to promote its new mega pack of Cadbury Dairy Milk. Global Advertisers, a premier OOH agency, executed the campaign on its hoardings with an effective visual of cute sumo wrestlers on OOH medium.
“Global Advertisers deployed large hoardings to reach out to larger number of audience. It’s a very popular brand and hence we have taken very selective locations to put up our displays,” said, Sanjeev Gupta, MD, Global Advertisers.
The campaign aims at chocolate lovers across Mumbai.