Mumbai: The Red FM network has launched its second FM station- Redtro One-Oh-Six-point-Chaar FM- Phir Bajao in Mumbai with outdoor campaign executed by India’s most trusted OOH agency-Global Advertisers. The branding campaign aims at promoting channel’s radio frequency to people. To make people aware about Redtro, the network has initiated unique OOH campaign on colourful canvas of large hoardings and public utilities. The Red FM network already has a considerable national footprint of 48 cities.
Global Advertisers rolled out the campaign by selecting right locations catering to the right audience. The wide hoarding network of Global Advertisers helped the brand to effectively communicate the message to larger number of audience.
“We have dedicated our best hoarding for Redtro. Global Advertisers has the largest number of premium hoardings at strategic positions to enhance the reach of our client. We are sure to get the best results from our campaign.” said, Sanjeev Gupta, MD, Global Advertises.