Mumbai: Wagh Bakri Tea, one of the finest tea makers of India, present in tea business since 1892 has engaged Global Advertisers for the outdoor publicity of their “Celebration Pack”. The campaign has been launched in Mumbai on wide displays. It’s aimed at traditional tea lovers and hence, capture their attention by placing hoardings at key centers of the city.
Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief and our understanding of their market share, our team at Global spotted areas and effective media tools for the promotion. The team deployed hoardings at dense market areas of western and central Mumbai. To increase the visibility, most of the displays are brightly illuminated at peak hours.”
Today it is the 3rd largest packaged tea company in India with a turnover of over Rs. 900 Cr. and over 30 million Kgs of tea distribution. The group is a leading stride in tea exports and retail consumer all over the world. With huge number of Wagh Bakri tea lovers around the world, it has emerged as a truly global brand.