ICICI Prudential – Mutual Funds has rolled out an OOH campaign with India’s premier outdoor agency Global Advertisers. The campaign showcases their USP as “Balanced Advantage Fund”. Global Advertisers executed the campaign by selecting rightly located hoardings for the brand . The wide hoarding network of Global Advertisers helped the brand to effectively communicate the message of their service to larger number of audience.
ICICI Prudential – Mutual Funds offers financial services for corporate and retail customers through a variety of delivery channels. And, to communicate the same to their potential investors and account holders, the company initiated brand awareness campaign on outdoor medium as well.
Commenting on the outdoor campaign, Sanjeev Gupta, MD, Global Advertisers, said, “We have dedicated our best hoarding for this campaign. Global Advertisers has the largest number of premium hoarding at strategic positions to enhance the reach of our client. We are sure to yield the best results from our campaign for our client.