Mumbai: India’s pioneer outdoor agency, Global Advertisers executes outdoor campaign for Amazon.in across Mumbai. The agency has put up large size billboards for the display of the creative. Being the festive season, the brand has selected premium hoardings at strategic location for the campaign.
Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, “ Every medium has its own importance in carrying out the message of the brand to potential customers. OOH becomes very important as more and more people are travelling these days on roads, bus, rails, flight etc. So, we at Global Advertisers tap these areas and carve out the best outdoor campaign for clients such as Amazon.in.”
Amazon.in launched with Books and Movies & TV Shows and has expanded its offerings to various consumer products under different categories.