Mumbai: BIBA Apparels Private Limited (BIBA), one of the finest clothing brands of women ethnic wear has launched outdoor campaign with India’s most trusted out-of-home agency, Global Advertisers. In order to create buzz for their products, the OOH agency has engaged large size hoardings for the promotion of BIBA products. Contemporary ethnic fashion at affordable price is BIBA’s commitment to fashion enthusiasts, offering ladies’ churidars and dupatta sets in cotton, in shades of every color, and with irresistible color combinations and patterns. And, to communicate this to their TG, the brand can be seen on large hoarding formats across Mumbai.
Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers, said “We understand how apparel and fashion industry works and our team has carved out plan for BIBA keeping in mind their objective and TG. With our OOH campaign, we hope to get great footfall at their stores.”
Global Advertisers, distinguished for its quality hoardings and market expertise has executed more than 100 outdoor campaigns for garment sector since inception.