Mumbai: India’s premium chocolate brand launched an outdoor campaign to promote its 5 Star with extra caramel. Global Advertisers, a premier OOH agency, executed the campaign on its hoardings with an effective visual of product on OOH medium. Cadbury 5 Star is an irresistible combination of taste and texture – delivered by smooth milk chocolate and chew caramel and nougat. The product was recently refurbished with extra caramel, this has been supported by a campaign that showcases all new Cadbury 5 Star with ‘extra caramel’.
“Global Advertisers deployed large hoardings to reach out to larger number of audience. It’s a very popular brand and hence we have taken very selective locations to put up our displays,” said, Sanjeev Gupta, MD, Global Advertisers.”
The campaign aims at chocolate lovers across Mumbai.