Mumbai: Tanishq’s Diwali offering – Shubham starring Deepika Padukone has launched outdoor campaign with India’s most trusted out-of-home agency, Global Advertisers. The Shubham collection is reminiscent of India’s heritage where the ornate motifs and elaborate sculptures of the majestic temples at Hampi, Gujarat and Bhubaneshwar have been meticulously translated into breathtaking designs. In order to create buzz for their products, the OOH agency has engaged large size hoardings for the promotion of SHUBHAM jwellery.
Global Advertisers, distinguished for its quality hoardings and market expertise has executed more than 100 outdoor campaigns for fashion and lifestyle brands since inception. Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers, said “We understand how promotions are different during Diwali. Our team has chalked out special plan for Tanishq’s Diwali offering – Shubham keeping in mind their objective and TG. With our OOH campaign, we hope to get great footfall at the stores.”
SHUBHAM collection by Tanishq is a tribute to the superlative architectural brilliance of craftsmen offering authentic designs for festive season.