Mumbai: Global Advertisers, India’s finest outdoor agency has been roped in to promote taxi service app-Uber. The agency has offered its best hoardings to create buzz around the premium services of Uber. After entering the Indian market about three years ago, Uber made several addition to its services that were brought in keeping the Indian riders in mind exclusively.
Commenting on the campaign, Sanjeev Gupta, Managing Director, Global Advertisers, said, “We are glad to be a part of Uber’s outdoor campaign. With powerful creatives and positioning of our A+ hoarding, we are able to successfully capture the attention of commuters on the way for our prestigious client.”
Looking at the cost-conscious Indian market, in November 2014, Uber launched the UberGO service, featuring a new fleet of low cost hatchbacks. With the introduction of UberGO, the service started to make a lot more sense to daily commuters with the fares priced even lower than kaali-peeli taxis.