Mumbai: O2 Rise engages Global Advertisers for the outdoor promotions of their mineral water. O2 Rise revolutionised the industry by introducing world endorsed and famous water treatment processes like Reverse Osmosis and Re-Mineralisation processes a very few brands can boast of even today. Executed by Global Advertisers, the OOH campaign of O2 Rise mineral water stands out in the clutter of ads because of its wide and larger than life display in Mumbai. O2 Rise has come a long way from being recognized as a brand for packaged drinking water and the same has been conveyed through the outdoor campaign.
Sanjeev Gupta, MD, Global Advertisers, said, “We are glad to be associated with O2 Rise mineral water. We have done an outdoor campaign for them according to their target audience and selected outdoor property covering the major population of Mumbai.”
The objective of the campaign was to spread the message of O2 Rise mineral water. Thus, a high mileage campaign with a large size out of home media property was executed. The choice of hoardings for this campaign has turned out very effective for the client.