As the New Year about to begin, one could see various X-mas offer promotions on the channels, and thus a Brand needs creative outlook to stand out from the clutter of advertisements. To achieve the same goal, Viviana Mall engaged outdoor agency Global Advertisers to make their campaign stand differently this season.
Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers said, “we were very clear from the beginning that the outdoor campaign should not only touch people but persuade them to visit Viviana Mall . Therefore, with the right combination of creative and media tool, we were able to increase the footfall in the mall. Trendy and eye catchy designs on large billboards turned out quiet effective in placing the brand in the market.”
Viviana Mall is a flagship property of Sheth Corp.