Mumbai: 104.8 has showcased Arijit Singh’s songs collection “ISHQ” on large billboards by India’s most trusted OOH agency-Global Advertisers. The branding campaign aims at promoting channel’s ISHQ collection of Bollywood singer Arijit Singh to people. To make people aware about the program, the network has initiated unique OOH campaign on colorful canvas of large hoardings and public utilities.
Global Advertisers rolled out the campaign by selecting right locations catering to the right audience. The wide hoarding network of Global Advertisers helped the brand to effectively communicate the message to larger number of audience.
“We have dedicated our best hoarding for 104.8. Global Advertisers has the largest number of premium hoardings at strategic positions to enhance the reach of our client. We are sure to get the best results from our campaign.” said, Sanjeev Gupta, MD, Global Advertises.