Global acquires over 100 premium billboards sites across Mumbai


Global Advertisers, India’s leading innovator in outdoor media solutions, has acquired over 100 new properties in the Mumbai Metropolitan Region (MMR), and plans to acquire 150 more in the city over the next six months. The move is in line with the company’s focus on MMR, when it comes to creating outdoor properties, while handling campaigns pan-India.

The billboards are located either at sites in areas where Global had low presence or at sites that where Global has zero presence. New locations include Juhu-Vikhroli Link Road (JVLR), Mankhurd, Sion-Chembur Link Road (SCLR), Opera House and Mulund. Old sites with increased Global Advertiser presence include multiple locations in the Western Suburbs and some on the Central Line like Vikhroli.

“Creation, acquisition, and maintenance of outdoor properties are central to our ability to serve clients. The location and the costs involved in creating or acquiring a property affects the rate we offer to our clients. We are happy to let you know that the acquisitions will allow us to offer greater exposure in the city to our clients, offer lower rates that clients are used to paying for these locations and also give more discounts on bulk bookings,” explained Sanjeev Gupta, MD, Global Advertisers.

Global owns the most number of premium location hoardings in Mumbai, including Asia’s biggest hoarding in Bandra. We also own multiple big-format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region.

Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last 18 years. Global’s creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.

A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes a special mention of Global Advertisers’ billboard site in Bandra.


Global Advertisers scores a hat-trick with the MCHI-CREDAI OOH campaign

Global Advertisers has recently bagged its third MCHI-CREDAI OOH campaign in the last six months. The OOH campaign for the real estate exhibition, to be held in Thane, is being organised by the Maharashtra Chamber of Housing Industry (MCHI). 

After an exhibition for MCHI Mumbai and Nashik, Global Advertisers is in the middle of executing another campaign for MCHI Thane, scheduled later this January. Talking about the campaign, Sanjeev Gupta, MD, Global Advertisers, says that the company is using a host of OOH media like hoardings, BQS, gantries and platform boards to promote the forthcoming exhibition.

“We have designed the campaign with the twin goals of increasing footfalls at the site and also heightening the buzz leading to the exhibition in the days ahead. We are happy to be scoring a hat-trick of exhibitions for MCHI-CREDAI in such a short span,” he adds. 

ormed in 1982, the association is one of the most prominent bodies of real estate developers in Mumbai and MMR. The Confederation of Real Estate Developers’ Associations of India (CREDAI) is the apex body for private real estate developers in India and is also affiliated with leading industry associations like CII, FICCI, IMC and others.

Global Advertisers has a list of real estate clients such as XRBIA, L & T Realty, Ariisto Bellanza, Ruparel Realty, Veena Developers, Squarefeet Group, Nirmal Lifestyle, Rajesh Lifespaces, Godrej Properties, and R-City. 

Volini and a pain-free Mumbai Marathon

The pain reliever brand has launched a Mumbai-specific OOH campaign to reach out to more and more people for the Mumbai Marathon scheduled on January 18.

Volini, the pain-reliever brand from Ranbaxy, is running an OOH campaign in Mumbai to promote the ‘Mumbai Marathon’ scheduled on the 18th of this month. The idea behind kickstarting the OOH campaign is to gather more and more footfalls for the marathon and eyeballs for the brand.

Volini OOH campaign
Volini OOH campaign

The brand has put up large-format hoardings with innovative 3D images at various key junctions in Mumbai such as Marine Drive, Sion, Bandra and Peddar Road to reach out to a larger audience. Global Advertisers has executed the campaign. Says Sanjeev Gupta, managing director, Global Advertisers, “The Mumbai Marathon is a prestigious initiative. We are honoured to be part of the efforts by Volini to support and promote the event.” Volini is the recovery partner for the Marathon that is organised by Procam International. The participants here include corporate professionals, senior citizens, youth and other people.

The other partners for the marathon include Standard Chartered, Kingfisher, DHL, Procam International, Indian Navy, AIMS, TCS, Star Sports, Times of India, ASICS, CIGNA TTK, JABONG, SEIKO, TUI, Trident, Radio Mirchi and Asian Heart Institute.

Volini is available in two forms – Gel & Spray. It can be used for joint, back, neck and shoulder pain. It is effective for sprains too. The decade-old Mumbai Marathon is popular with the people of the city. It has also proved to be a good fundraising exercise for several NGOs.

2014 could be a springboard for OOH sector

2014 could be a springboard for OOH sector

The outdoor advertising sector has usually been used to getting the short end of the stick as far as getting advertising budgets is concerned. Over the years, the OOH advertising spends have seen growths of as low as 2 per cent. 2013 was a somewhat better year for the sector. The outdoor industry formed 6.2% of the total advertising spends in 2013, according to the Pitch-Madison Media Advertising Outlook (PMMAO). This Year Next Year, a study by Group M, too says that 2013 saw the OOH industry grow by about 6%. Expectations, both from analysts as well as OOH players themselves, was much more positive for 2014 considering it was an election year. In fact, PMMAO predicted a growth rate of 8.2 per cent, while Group M’s studies pegged the growth rate at 8.8-9 per cent for 2014.

Read More Here 

Global Advertisers gives muscles to Thomas Cook’s Visit Mexico campaign

Thomas Cook’s ‘Visit Mexico’ Mumbai campaign executed by Global Advertisers has recently come to an end. According to Global Advertisers the campaign that covered Mumbai, was a short duration high impact drive that highlighted Thomas Cook’s push for Mexico Tourism. The campaign featured creatives that urged the Indian audience who are taking international vacations to book holidays with Thomas Cook and explore Mexico, headlining the country’s Spanish heritage and culture as well as Incan roots.

Sanjeev Gupta, MD, Global Advertisers, says that the initial reports have been very encouraging. “Indians are familiar with Mexican food, music, dance and culture. A rising number of Indians speak Spanish. We choose some of the best sites in Mumbai for the campaign. These are neighbourhoods that have substantial populations of international travellers who like to explore the world. The team did a great job with the site selection, the planning and the execution,” he adds.

The campaign was mainly focused around high traffic locations such as Marine Drive, Bandra, Dadar, Mahim, Kandivali, Andheri, Juhu, Sion, and Vile Parle as part of the Mumbai campaign that ran from the 8th of December to the 22nd.

The visit Mexico campaign, a part of a larger drive that was initiated by the Mexico Tourism board last year with the slogan ‘Live it to Believe it’ and according to international industry sources the six phased campaign is going to be spending six million dollars over all its phases.

BBC report crowns Global’s much awarded site in list of world’s best

Mumbai based OOH giant scores a first for Indian OOH industry by becoming first to attract international media attention

A report surveying the hoarding industry across the world by the British Broadcasting Corporation confirms that Global Advertisers owns India’s most expensive hoarding site in Bandra. The report filed by BBC’s Tom Heyden surveys the biggest, best and most expensive hoardings across cities like Tokyo, New York, Shanghai and Mumbai.

Amit Gupta, MD of Global Advertisers, is the only Indian outdoor entrepreneur, to be featured in the report in which Global’s (120 feet by 140 feet) hoarding in Bandra finds notable mention. The hoarding is the only Indian hoarding to be thus featured.

Global Advertisers is a leader in outdoor media innovation headquartered in Mumbai with pan India reach and the largest number of premium hoarding sites in the Mumbai Metropolitan Region. “We are delighted to be the only outdoor media solutions company to be featured in the report on the best hoardings in the world. Our clients, vendors and my team made this wonderful achievement possible. I thank all of them,” said Amit Gupta.

Global Advertisers add muscle to international bodybuilding event

​​Mumbai-based outdoor media innovations leader promotes World Body Building and Physique Sports Championship

December 8, 2014 Mumbai: Global Advertisers is hotting up the Indian body-building scene with its ongoing campaign for the Indian Body Building Federation event in Mumbai from 1st December to 9th December 2014.

The 6th World Body Building and Physique Sports Championships endorsed by the Ministry of Youth Affairs and Sports, Government of India, and Sports Authority of India. The organisers of the event Indian Bodybuilding Federation are affiliated to the most prestigious body building federation on Earth – the World Body Building and Physique Sports Federation.

The events, which has come to India after stiff competition with other countries, provides a platform for 500 body builders both men as well as women from 55 countries to showcase their talent and compete with some of the best names in the sport.
Global Advertisers, a leader in outdoor media innovations, is the biggest owners of premium hoarding
sites in the Mumbai Metropolitan Region. “India is becoming  more and more fitness conscious by the day. It is a positive development that needs to be encouraged in every way possible. We are happy to support this prestigious event with some of out best hoardings. A clever media mix, careful site selection and widespread reach is what has created buzz for the event. The buzz is generating very good footfalls at the event,” said Sanjeev Gupta, MD, Global Advertisers.