Mumbai: Google India engages Global Advertisers for the outdoor promotion of their mobile based app, Google Maps that helps users with satellite imagery, street maps, street view, real-time traffic conditions and route planning for traveling by foot, car, bicycle or public transportation by showing an alternative and faster route to reach their destination easily. The OOH media agency has conveyed the same on large billboards across Mumbai. The brand communicates; Jab traffic ka haal badalta hai, toh sadke rang badalti hai’ in its ad campaign, referencing the red-blue lines that indicate traffic levels on the google map.
Sanjeev Gupta, MD, Global Advertisers, said, “We are glad to be associated with Google India. We have executed their outdoor campaign targeting their key audiences by selecting premium outdoor property across Mumbai.”
The objective of the campaign was to spread the benefits of using Google map while traveling in the city. A high mileage campaign with a large size out of home media properties has been executed. The choice of hoardings for this campaign has turned out very effective for the client.