Global Advertisers launches outdoor campaign for Nestlé India

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Mumbai: Nestlé India, one of the largest FMCG of world has engaged Global Advertisers for the outdoor publicity of new packaging of three of their most iconic brands, MAGGI, NESCAFÉ and KITKAT to support girl child education in association with Nanhi Kali – an NGO for underprivileged girl children. The campaign has been launched in Mumbai on wide displays. It’s aimed  at creating awareness to support the cause of educating the girl child through its marketing initiative. The team at Global Advertisers captured the attention of onlookers by placing hoardings at key centers of the city.

Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief and our understanding of their market share, our team had spotted effective media tools for the promotion. We deployed hoardings at dense market areas of western and central Mumbai. To increase the visibility, most of the displays are brightly illuminated at peak hours.”

The hoarding  are loudly communicating the message- Kitkat- “No break from education”, Maggi-  2 minutes for education” and Nescafe-  It all starts with education”

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FMCG brands emphasize on rural market through advertising-Sanjeev Gupta

Anticipating the boost in rural market from the new government, FMCG companies are expected to focus their energies on tier II and tier III cities. With rural India relatively being insulated and expected to drive consumption with enhanced agricultural yield in coming months, it is not surprising that more than ever before, the focus of marketers has expanded to rural markets. Therefore, advertising in these cities have become essential for every brand looking for expansion. Outdoor advertising provides marketing solutions to these brands which includes hoardings, bus media, railway media etc.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta – 9820 797 773 Or Email – amit@globaladvertisers.in

Global Advertisers launches innovative schemes for brands

Global Advertisers launches innovative schemes for brands
India’s integrated outdoor advertising solution providing agency, Global Advertisers has launched wide range of schemes in this summer for emerging industries such as healthcare, apparel and hotels. The scheme aims at such brands which have limited budget for branding & marketing this season. Under the scheme, these brands can avail 360 degree visibility via our Rotational Plans, Barter Plans, Cross Branding opportunities at cutting-edge prices. In an attempt to provide discernible presence in the market, Global’s new schemes are affordable and transparent for new entrants.
Recently, Global has executed successful brand awareness campaign of Seven Hills Hospital, Dr. Batra’s Clinic, Richfeel, Titan Eye, Pramanik, Kimaya, Grand Hometel Hotel and many more. Some of the brands are first time advertisers on OOH media, but they have realized the power of outdoor advertising in generating sales and creating brand’s image in the mind of target customers.
Sanjeev Gupta, MD, Global Advertisers said “Global has been providing great level of exposure to FMCG, Telecom and other prominent brands in metros, Tier II & Tier III cities. But with our new scheme, we expect to engage new industries/sectors with us. Our campaigns are highly innovative and strategically positioned which help new players to create a niche for themselves. Our teams at Global assist them with trendy options to fetch the largest share of their market.”