Global is top SME OOH Player in India

Global Advertisers, the leader in innovative outdoor media solutions, has been declared as one of the top 100 SMEs of India. The award, which is in its second edition attracted 63,819 nominations across the country. Mr. Sanjeev Gupta, MD, Global, Advertisers, accepted the award at a function held at a five-star hotel in Mumbai.

The high-profile event was attended by Sumitra Mahajan, speaker, Lok Sabha and Kalraj Mishra, the Union Minister of Micro, Small and Medium Enterprises (MSME).

Mr. Gupta was understandably happy with the development. ‘‘We have been in business for the last 18 years and have won over 350 awards. I credit my team with their excellent media planning and execution skills and their mastery of disruptive innovation for helping us reach this level. I dedicate this award to the over 1 Lakh satisfied customers who have kept supporting us year after year. Thank you, everyone!” said Mr Gupta.

 

The India SME Forum, a not for profit initiative, nurtures entrepreneurship and supports innovative, globally competitive SMEs in India.  

 

Advertisements

Growing demand for OOH monitoring system- Sanjeev Gupta

Are you looking for weather-proof sites?

OR

Thinking about the monitoring report for OOH?

 

We have been discussing the need of reporting system for a long time now. Recently, OOH agency – Milestone Brandcomm had launched monitoring tool for marketers and soon this will be available for other players in case it is successful. Secondly, advertisers are also looking for rain proof flexes and sites. With increasing expectations from outdoor advertising: its time for us to be ready with smart solutions such as digital billboard, flex with improved flex material and strong based site to bear the brunt of extreme weather conditions. Our collaborative efforts can make a big difference in restoring faith in the medium.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years.

 

Call Now Mr. Amit Gupta – 9820 797 773 Or Email –amit@globaladvertisers.in

 

 

Join us on

Outdoor advertising going through positive changes

image

OOH Media is fast-growing and it is catching eyeballs of many brands because people have started spending more time outside. In terms of changes, the industry needs to get more structured, have transparency in pricing, and move with the latest technologies. Another most desired change would be the capability to support great ideas on bigger scale. Sometimes, brands expect a lot and the deliverability is comparatively low. We are always looking for partners who can work with us to understand our business situation and actually come up with business solutions. Transparency of prices is a crucial structuring that we need. Once this aspect of OOH settles the growth will be manifold. Perhaps, someday OOH might be the biggest thing in marketing!

Good understanding of the business and marketing objectives, converted  to innovative outdoor solutions / campaigns along with bigger scale, better structuring, brilliant execution and of course transparency defines the success of OOH campaign.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta – 9820 797 773 Or Email – amit@globaladvertisers.in

Rajinikanth- starrer Kochadaiiyaan engages Global Advertisers for outdoor campaign

Rajinikanth starrer Kochadaiiyaan engages Global Advertisers for OOH campaign

01 SANTACRUZ 40X40 (3)

Mumbai: ​​ ​ Rajinikanth-starrer Kochadaiiyaan, which is touted to be India’s first motion capture photo-realistic 3D animated film, has engaged Global Advertisers for its outdoor promotion in Mumbai. Much aware of the strength and benefits of outdoor advertising, the movie has tapped interest of kids, youths and families across Mumbai via extensive outdoor campaign. The agency has deployed high impacting, clutter free, target oriented hoardings at tactical positions including premium locations such as Bandra, Santacruz, Andheri, Sion & Juhu.
​ ​Larger than life hoarding at Bandra which measures 120 x 40 has already caught thousands of eyes and created high buzz in the city.

Says Sanjeev Gupta, MD, Global Advertisers, “Today, Indian audiences are interested in high quality animated content. However, Indian animation films did not live up to the expectations set by their Hollywood counterparts. But with Rajinikanth-starrer Kochadaiiyaan expectation of discerning Indian viewer is once again rising. We have rolled out the outdoor campaign keeping the interest of target audience on huge billboards in Mumbai.”

He further adds, “The animation industry in India is still very nascent and undefined. This is in sharp contrast with our regional film industries and Bollywood, which have larger than life movie promotion plans before release wherein outdoor promotion plays crucial role in the success of box-office collection .”
For the record, Kochadaiiyaan is co-produced by Eros International and Media One Global entertainment.  The movie marks the directorial debut of Soundarya R Ashwin and is expected to release in 12 different languages. The film is set to release on 23 May, 2014.

Global Advertisers expands its reach with two new sites at emerging commercial hub Virar

Hoarding in Virar

With office premises shifting from south Mumbai to the city’s western suburb and rehabilitation of slums going on full swing, the Virar region in Thane district has emerged as a preferred destination for business expansion plans of MNCs, National companies and SME business players.

Growing opportunities, rapid improvement on connectivity, affordability of real estate prices and infrastructure: the demand of promotional campaigns have increased tremendously in this region. Most of the brands have opened their outlets there and looking for best advertising solution to create awareness amongst Mumbaikars.

Seeing these lucrative prospects, India’s smartest outdoor agency, Global Advertisers has expanded its portfolio with two beautiful sites in Virar.

“We have always brought new advertising avenues for our clients, suiting to their product and budget. Virar is growing in terms of population, rail and roadways connectivity have further strengthened this region. These two factors combined together have paved way for a steady economic and industrial growth of Virar. Our news sites of 40X40 are located on the highway and with such a great size, we are expecting to reach out to thousands of potential customers everyday.” said, Sanjeev Gupta, Global Advertisers.

 

Adlabs Imagica associates with Global Advertisers for OOH promotion

 
Adlabs Imagica - OOH Media - Outdoor AdvertisingMumbai: 30 April, 2014:

Global Advertisers, pioneer in the hoarding business rolled out dynamic outdoor campaign for Adlabs Imagica by engaging large size, panoramic hoardings across Mumbai.

Being launched in the summer holiday season, the ad campaign has promoted the park as the perfect destination for families and youngsters.  Keeping its core target audience in mind, Global Advertisers’s team judiciously selected the hoardings in prominent areas such as Bandra, Andheri, Vasai, Dahisar and many more.

Commenting on this, Sanjeev Gupta, MD, Global Advertisers said, “In this scorching heat, most of the Mumbaikar are exploring new ways to beat the heat and enjoy the family holiday season. Our outdoor campaign has certainly generated buzz for the Adlabs Imagica in the city by reaching out to the maximum number of potential visitors. The media planning and sales team have executed the campaign with mix of high impact hoardings which has provided phenomenal coverage to the campaign and successfully generated curiosity and interest amongst consumers.”

Adlabs Imagica aims to make its summer celebration even more special and memorable with 26 themed rides & attractions for the young and the old, including the five new kiddie rides this summer.
JOGESHWARI 40X40 (2).

Join us on

After Congress and BJP, AAP enters ‘outdoor’ fray

MUMBAI: Barely days for the city to go to polls, and a party which had hitherto relied on unconventional methods such as word-of-mouth, foot soldiers and dharnas to gain popularity, has finally taken refuge in mainstream advertising, albeit out-of-home (OOH).

Indeed, the Aam Aadmi Party (AAP) and its most public face, Arvind Kejriwal, are the latest to find their way to a string of hoardings plastered across Mumbai in the lead-up to voting day on 24 April.

In the hoardings, Kejriwal is seen asking Mumbaikars for votes, alongside slogans in Hindi which read: “Jitne Sitam Karna Hai Kar Lo, Lekin Desh ko Badal kar Rahenge”, “Is baar Imaandaar” et al.

According to Global Advertisers, which has the mandate for the main political parties, while BJP and Congress are utilizing 17 to 20 per cent and 25 to 27 per cent of the total outdoor hoardings, respectively, AAP is utilizing only 7 to 8 per cent.

In terms of monies spent, “If Congress is spending around Rs 50 crore and BJP about Rs 20 crore on outdoor, AAP, which does not have as much money as BJP and Congress, should be spending much less than Rs 3 to 5 crore. However, it is important to note here that unlike Congress and BJP that are creating a very strong presence through TV and print advertising, AAP’s advertising backbone comprises just outdoor and word-of-mouth,” informs Global Advertisers managing director Sanjeev Gupta.

For AAP, the outdoor agency is currently focusing on Mumbai’s high-visibility regions such as Worli, Andheri, Dadar and Thane. Despite having been approached at the nth hour, the agency’s media planning and buying teams have selected some of the best sites for the party.

In this election year, Indian advertising is expected to witness an overall boost of around Rs 1,000 crore from political advertising, with outdoor advertising expected to see a 10 per cent rise within that. “We at Global expect to witness as much as a 30 per cent rise in our revenues just from political advertising,” says Gupta.

While TV and print exude national presence, outdoor is very important for parties to reach out to masses who stay in the country’s hinterland. “And since the 2014 elections are being considered to be one of the toughest elections of all time, parties are more than willing to dig deep into their pockets and spend on advertising, especially outdoor, since their vote bank lies within these tier 2, 3, 4 markets,” Gupta points out.

Join us on