Mumbai: Nestlé India, one of the largest FMCG of world has engaged Global Advertisers for the outdoor publicity of new packaging of three of their most iconic brands, MAGGI, NESCAFÉ and KITKAT to support girl child education in association with Nanhi Kali – an NGO for underprivileged girl children. The campaign has been launched in Mumbai on wide displays. It’s aimed at creating awareness to support the cause of educating the girl child through its marketing initiative. The team at Global Advertisers captured the attention of onlookers by placing hoardings at key centers of the city.
Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief and our understanding of their market share, our team had spotted effective media tools for the promotion. We deployed hoardings at dense market areas of western and central Mumbai. To increase the visibility, most of the displays are brightly illuminated at peak hours.”
The hoarding are loudly communicating the message- Kitkat- “No break from education”, Maggi- 2 minutes for education” and Nescafe- It all starts with education”