Global Advertisers creates OOH buzz for Tridhaatu Builder’s new project Kshitij

Outdoor Advertisement for Tridhatu builder

Mumbai: Tridhaatu Builder engages Global Advertisers for the outdoor promotions of their upcoming project, Kshitij offering 2, 2.5, 3 & 4 BHK apartments. Kshitij is a 26 storey tower standing right in the center of the city in a cozy neighborhood of Matunga west. Tridhaatu Builder has pioneered the concepts of self-contained residential townships and commercial business districts in the country. Executed by Global Advertisers, an OOH campaign of Kshitij stands out in the clutter of ads because of its wide and larger than life display on large hoardings in Mumbai.

Sanjeev Gupta, MD, Global Advertisers, said, “We have targeted the elite population of Mumbai. Our hoardings have great presence in the posh areas of Mumbai. Hence, we are sure to generate good response for our client”

The objective of the campaign was to spread the message of their new residential project across Mumbai. Thus, a high mileage campaign with a large size out of home media property was executed. The choice of hoardings for Kshitij  campaign has turned out very effectively to communicate the message.

 

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Take your brand to regional areas via OOH

Sanjeev Gupta

MD, Global Advertisers

Date:Apr 01, 2013

A road going to city had never been smooth in India. Pot holes, rough surface were always there to make you realize that you are travelling the country side. But now, time has changed and so the administrations, cities like Pune, Nasik, Nagpur, Aurangabad, Ludhiana, Indore, Lucknow , Raipur, Jaipur, Panjim and Ahmadabad have witnessed huge growth in infrastructure. Broad lanes, Shopping malls, Flyovers, Bridges all have been constructed in these cities which have given boost to Indian outdoor advertising industry.

These cities offers large size displays at local markets and enhances brand’s image by connecting to local commuters in their regional language. As per the experts, consumer living in these cities recalls a brand mostly seen on hoardings and public transport.

Sanjeev Gupta, MD, Global Advertisers says “discerning Indian consumer living in Tier II & Tier III cities is no more loyal to one brand. They are open to experiment new product & services without hesitation.Everyday they are being bombarded with tactical ads at their door step. The most popular outdoor format includes hoardings placed at community area, gym, market, school, cycle rickshaw and public transport.

He further says “as an OOH media agency, we have great opportunities in these cities as we have witnessed that large numbers of brands have shifted their marketing focus from metro to these fast growing cities.Therefore, industries like Telecomm, Automobile, FMCG, M&E have assigned siginificant budget for the promotion of their product & service in Tier II & Tier III cities of India.”

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