Mumbai: Tridhaatu Builder engages Global Advertisers for the outdoor promotions of their upcoming project, Kshitij offering 2, 2.5, 3 & 4 BHK apartments. Kshitij is a 26 storey tower standing right in the center of the city in a cozy neighborhood of Matunga west. Tridhaatu Builder has pioneered the concepts of self-contained residential townships and commercial business districts in the country. Executed by Global Advertisers, an OOH campaign of Kshitij stands out in the clutter of ads because of its wide and larger than life display on large hoardings in Mumbai.
Sanjeev Gupta, MD, Global Advertisers, said, “We have targeted the elite population of Mumbai. Our hoardings have great presence in the posh areas of Mumbai. Hence, we are sure to generate good response for our client”
The objective of the campaign was to spread the message of their new residential project across Mumbai. Thus, a high mileage campaign with a large size out of home media property was executed. The choice of hoardings for Kshitij campaign has turned out very effectively to communicate the message.